Privacy Policy

Last updated: 3/06/2026

At Raff & Roo, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, shop with us online or in store, sign up to our newsletter, contact us, or interact with us on social media.

For the purposes of data protection law, Raff & Roo is the data controller of your personal information.

If you have any questions about this policy or how we use your data, you can contact us at:

Raff & Roo
3 Weston Road
Olney, Buckinghamshire
United Kingdom

Email: [email protected]
Phone: 01234 417449

1. What information we collect

We may collect and use the following types of personal information:

Information you give us directly

This may include:

Your name
Billing and delivery address
Email address
Phone number
Payment details
Order details
Gift message details
Newsletter sign-up details
Information you send through our contact form
Any messages you send to us by email, social media or through our website

Information collected automatically

When you use our website, we may collect certain technical information, such as:

IP address
Browser type and version
Device information
Pages visited
Time spent on the website
How you found our website
Website usage data collected through cookies or similar technologies

Information from social media

If you interact with us on platforms such as Instagram, Facebook or TikTok, we may receive information such as your username, comments, messages, likes, shares or other public interactions.

2. How we use your information

We use your personal information to:

Process and deliver online orders
Take payment and prevent fraudulent transactions
Send order confirmations and delivery updates
Respond to customer enquiries
Manage returns, refunds or exchanges
Send newsletters or marketing emails where you have signed up
Improve our website, products and customer experience
Understand how customers use our website
Manage competitions, promotions or giveaways
Keep records for accounting, tax and legal purposes
Protect our business, website and customers

We will only use your personal information where we have a lawful reason to do so.

3. Our lawful basis for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. The lawful bases we may rely on include:

Contract

We use your information to fulfil a contract with you, for example when you place an order and we need to process payment, deliver your items or manage a return.

Consent

We rely on your consent when you sign up to receive marketing emails or where required for certain cookies. You can withdraw your consent at any time.

Legal obligation

We may need to keep certain information to meet legal, tax or accounting requirements.

Legitimate interests

We may use your information where it is necessary for our legitimate business interests, such as responding to enquiries, improving our website, preventing fraud, managing customer service and understanding how our business is performing.

4. Payments

If you make a purchase through our website, your payment will be processed securely by our payment provider.

We do not store your full payment card details on our own systems. Payment information is handled by trusted third-party payment processors who are responsible for processing your payment securely.

Please check the privacy policy of the payment provider used at checkout for further information.

5. Marketing emails

If you choose to sign up to our newsletter or marketing emails, we may send you updates about:

New arrivals
Offers and promotions
Raff & Roo own-brand launches
Gift ideas
Events
Shop news
Helpful parenting, gifting or children’s clothing content

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

We will not sell your personal information to third parties.

6. Cookies and website tracking

Our website may use cookies and similar technologies to help it work properly, improve your browsing experience, understand website performance and support marketing activity.

Cookies are small files stored on your device when you visit a website. Some cookies are necessary for the website to function, such as remembering items in your basket. Others may help us understand how visitors use the site or support advertising and social media features.

Where required by law, we will ask for your consent before using non-essential cookies.

You can manage or disable cookies through your browser settings, although some parts of the website may not work properly if cookies are turned off.

7. Who we share your information with

We may share your personal information with trusted third parties where necessary to run our business and provide our services. This may include:

Website hosting providers
E-commerce platform providers
Payment processors
Delivery and courier companies
Email marketing platforms
Accountants or professional advisers
IT and website support providers
Analytics providers
Social media platforms, where you interact with us through them
Legal or regulatory authorities, where required by law

We only share the information needed for them to provide their service, and we expect them to protect your information properly.

8. How long we keep your information

We will only keep your personal information for as long as necessary for the purpose it was collected.

For example:

Order and transaction records may be kept for accounting and tax purposes.
Customer service messages may be kept for a reasonable period so we can manage enquiries, returns or complaints.
Newsletter information will be kept until you unsubscribe or ask us to delete it.
Website analytics data may be kept for a limited period to help us understand website performance.

When we no longer need your information, we will delete it securely or anonymise it.

9. How we protect your information

We take appropriate steps to keep your personal information safe. This may include secure website systems, password protection, restricted access, trusted service providers and secure payment processing.

However, no website or online system can be guaranteed to be completely secure. If you believe your personal information may have been compromised, please contact us as soon as possible.

10. Your rights

Under UK data protection law, you have rights over your personal information. These may include the right to:

Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information
Ask us to restrict how we use your information
Object to certain types of processing
Withdraw consent where we rely on consent
Ask for your information to be transferred to another provider, where applicable

To exercise any of these rights, please contact us using the details at the top of this policy.

We may need to verify your identity before responding to your request.

11. Children’s privacy

Raff & Roo sells children’s clothing, gifts and accessories, but our website is intended for use by adults.

We do not knowingly collect personal information directly from children. If we become aware that a child has provided us with personal information without appropriate parental or guardian consent, we will take steps to delete it.

12. Links to other websites

Our website may contain links to other websites, such as social media platforms or third-party services.

We are not responsible for the privacy practices or content of other websites. We recommend reading their privacy policies before providing any personal information.

13. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

You can contact the ICO through their website: www.ico.org.uk

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

We recommend checking this page occasionally to make sure you are happy with any changes.

15. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:

Raff & Roo
3 Weston Road
Olney, Buckinghamshire
United Kingdom

Email: [email protected]
Phone: 01234 417449